About Us

We are Moms and Dads. Guardians and Grandparents. Aunts and Uncles. Kids and Cousins. We know the excitement, the anticipation and, let’s be honest with each other, the occasional worry that comes with having a baby around. We know your free time is valuable (and often non-existent) so we’ve done our best to take the stress out of shopping. After all, having a baby can be overwhelming. Shopping for one shouldn’t be.

Whether little Suzy or Sammy is on the way or already here, we’ve got everything you need to keep them diapered, fed and happy. We’ve scoured the country (and parts of Canada and the United Kingdom) for the best baby gear and baby care products on the market. The right gear - from the first carriage to the perfect stroller, sophisticated car systems to cool diaper bags - will make all the difference in making the early years smooth and organized. Every one of our products has to meet our exacting standards and stand up to the rigorous demands of our kids (and they're no push-overs!)

We know that many of you (like us) are concerned about the environment and try to stay eco-friendly - that’s why we offer a number of organic, chemical-free and all-natural products. You can now do good for the environment and your baby; you can have your cake and eat it too. (We do. In fact, we’re eating cake right now).

We stand behind our featured products. Each and every one. So rest assured, when you make a purchase from us you can count on us to deliver. That’s why we back all our products with our Satisfaction Guarantee: if a product doesn’t meet your standards we’ll exchange it for a similar project of equal value or offer a refund. Period.